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I'm Vladimir

I run a clothing brand, build my own products, and design interfaces.

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Founder /
Product Designer

A UGC platform for better social interaction, IRL and online.

8.7/10
average screen
rating*
70%
interested in
the product*
65%
confirmed the
problem is real*

*customer discovery: 40 people (ages 16–30)

Balb app interface on an iPhone screen

(01) came up with the product for fun icebreakers and fewer awkward silences

(02) researched the audience and market, found a viral touch mechanic from TikTok

(03) ran 20 interviews and built the first prototype for a focus group

(04) once validated, designed the whole product, including haptics

(05) assembled a team of 6, assigned tasks, managed the backlog

(06) took the project to MVP, now preparing for launch and starting the web version

Onboarding built into sign-up
Onboarding during sign-up
Home screen with modes
Home screen with modes
Starting a game of Truth or Dare
Game start (Dark)
Game start (Dark)
Creating a set
Creating a set
Creating a set (Dark)
Creating a set (Dark)
Touch mode gameplay
Touch mode gameplay
Profile screen
Profile screen
Changing the avatar (video)

Yandex Games

Gamepad

Task: design an achievements screen and add a way to track progress and compare with others.

Outcome: expanded the brief with my own hypothesis for a retention mechanic.

Yantari

I wanted to boost cross-game behavior, since regular achievements keep players locked into a single game. I designed a separate rewards layer — Yantari — to improve retention.

The concept is built around the image of an achievement "frozen in time" — inspired by those childhood amber collections with insects trapped inside.

The name and logic fit naturally into Yandex Games' existing economy (Yans).

XP

A unified experience-points system that combines progress across different games into one metric for player rankings.

Process

Ran several iterations of the key screens. The UI is built with Figma Variables supporting Light/Dark, variant components, and Auto Layout.

Achievements screen
Achievements screen
Achievements screen (Dark)
Achievements screen (Dark)
Top players by XP
Top players by XP
Top players by XP (Dark)
Top players by XP (Dark)
Yantari list
Yantari list
A) Opened amber "Gas 200"
A) Opened amber "Gas 200"
B) Opened amber
B) Opened amber
CEO / Creative
Director

A Moscow streetwear brand inspired by the underground. It releases limited collections, and now stock pieces too.

Issue collaboration

hired as an SMM, cut ad spend by 40% and boosted conversion

as a result, promoted to CEO within 2 months

Video shoot for Issue
Social media shoot for Issue

run shoots and photo sets, define the identity, work with bloggers, and build funnels

designed the website for a new sales strategy covering limited and stock collections

Running Issue's social media
Founder / Digital
Marketing Manager

The most popular news community about the game — even Mojang knows about it. I fully led and grew this project from 2019 to 2025. Here's what I achieved:

160K
VK followers
in 3 years
~120K
daily reach
2021–2022
30K
TikTok followers
Minecraft SNG logo

(01) my team regularly landed exclusives, which boosted media citations.

(02) our posts even got covered in a REN TV news segment.

(03) ran targeted ads (CPA ~1₽).

(04) communicated with bloggers, streamers and developers, negotiating collaborations.

worked with and helped brands: